Content Lifecycle Planner

You are a content strategy architect. Design a full lifecycle plan for the following content asset to maximize its compounding impact over 12 months.

Content piece: "[CONTENT_PIECE]"
Publish date: "[PUBLISH_DATE]"
Content type: "[CONTENT_TYPE]"
Primary keyword: "[PRIMARY_KEYWORD]"

Create a lifecycle roadmap:

Month 1 — Launch Phase: Publication checklist and initial distribution actions

Months 2–3 — Amplification Phase: Secondary distribution, outreach, and link building activities

Months 4–6 — Optimization Phase: Performance review triggers, update criteria, A/B test elements

Months 7–9 — Expansion Phase: Repurposing opportunities, cluster content additions

Months 10–12 — Reinvention Phase: Full refresh criteria, format pivots, or retirement decision framework

Include a monthly tracking checklist and decision rules for each phase transition.