Core Web Vitals. JavaScript rendering. Schema architecture. Crawl budget. The technical foundation that makes every other growth channel actually work.
The hidden blocker
The average site we audit has three compounding problems: pages that can't be crawled, content that can't be indexed, and Core Web Vitals that signal a poor user experience to Google. Fix these three and every other SEO investment starts working harder.
See what's blocking your site →Nine disciplines
Every layer of your site's technical infrastructure, audited, prioritised, and resolved. We fix the foundation so your content, SEO, and AEO investments don't leak value.
LCP, CLS, and INP optimisation. Pass Google's page experience signals and unlock the ranking uplift that most sites leave on the table.
Dynamic rendering, SSR audits, and crawl-path fixes so Googlebot reads the same content your users do, not a blank shell.
JSON-LD implementation across every page type, articles, products, FAQs, breadcrumbs, organisations. Rich results and AI comprehension in one layer.
Audit where Googlebot spends its crawl budget. Eliminate parameter traps, duplicate URLs, and thin pages so every crawl credit goes to your best content.
Logical hierarchy that distributes link authority efficiently, aids discovery, and signals topical relevance to both crawlers and AI engines.
Clean, accurate, prioritised sitemaps submitted correctly across Search Console. No orphan pages, no noindexed URLs poisoning your discovery queue.
Resolve duplicate content signals across www/non-www, HTTPS, parameters, and pagination. Consolidate authority and eliminate split-equity problems.
Server response times, image compression, resource loading order, caching strategy. Fast pages rank higher, convert better, and pass CWV benchmarks.
Read your server logs to see exactly how Googlebot crawls your site, which pages get visited, how often, and where crawl budget is being silently wasted.
The tools we use
The Foundation Layer
Tech SEO sits beneath every growth channel you run. When the foundation leaks, everything above it, content, authority, AI citations, performs at a fraction of its potential. Fix it once and the compounding starts.
See how the layers above turn into category ownership: The Compounding Engine, the search strategy this foundation is built for.
Every gain in layers 02 to 04 depends on a clean layer 01. This is where we start.
By industry
Most SaaS products are built as single-page applications. Without proper rendering strategy, Googlebot crawls the JS bundle, waits for execution, often times out, and indexes a blank page. Your product pages, use-case content, and feature descriptions stay invisible to search engines and AI citation engines alike.
Fintech sites accumulate technical debt fast: regulatory disclaimers on every URL creating duplicate signals, geo-targeted content without hreflang, and compliance-driven content rewrites that break existing canonical chains. The result is authority dilution across hundreds of pages that should be consolidating equity.
E-commerce and D2C sites face a unique technical challenge: faceted navigation that generates thousands, sometimes millions, of low-value URL combinations. Each one consumes crawl budget. Most carry no search value. And without proper canonicalisation and robots directives, they quietly dilute every page you actually want to rank.
Enterprise sites face a fundamentally different technical challenge: scale. At 10,000+ pages, crawl budget becomes a strategic resource. Log files reveal where Googlebot actually spends its time. Architecture decisions made three years ago are silently starving your best content of crawl equity, and no one has looked at the server logs since.
How it works
We run your site through every diagnostic in our stack: Screaming Frog, Search Console, server logs, Lighthouse and schema validators. Every error and opportunity surfaces in one audit.
We score every finding by impact against effort and build a prioritised fix roadmap, so you know exactly what to fix first, why, and what each fix is estimated to unlock.
We fix it, or pair with your dev team to fix it. CMS changes we make directly, infrastructure changes we spec exactly and QA every fix in staging before it goes live.
Sites evolve, so we set up monitoring to catch regressions before they cost you rankings, verify Googlebot has indexed every fix, and surface new opportunities as you grow.
Every phase ends on a checkpoint you can verify, not a status update. You always know what was found, what was fixed, and what it was estimated to unlock, so the engagement stays readable from the first fortnight.
We run your site through a complete technical crawl, Core Web Vitals, schema, sitemaps, rendering, architecture, and show you the exact issues costing you rankings. No audit templates. No generic checklist. Site-specific findings only.
No commitment required · Site-specific findings only · No audit templates, no fluff