Under the Hood
9 min
JavaScript SEO in 2026: what Googlebot renders and what it doesn't
Googlebot can render JavaScript. But it doesn't render everything, and not always reliably. Here's what you need to know about…
Thinking on organic search, AI visibility, technical infrastructure, and the content that compounds. Written by the team that builds it.
What the team is thinking about this week — across search, AI, and the infrastructure underneath both.
Googlebot can render JavaScript. But it doesn't render everything, and not always reliably. Here's what you need to know about…
Google allocates a finite crawl budget to your site. Most teams waste 40-60% of it on pages that should never…
Most agencies treat TTFB as a speed optimization vanity metric. Wrong. TTFB directly gates your ability to pass Core Web…
Ranking with intent, authority, and architecture — not just keywords.
Topical authority isn't about publishing more content. It's about organizing what you publish so Google sees you as the definitive…
You've built the perfect pillar page. Comprehensive. Well-written. Optimized. And it still doesn't rank. The problem isn't your pillar. It's…
Intent isn't what users search for. It's what they're actually trying to accomplish. Your content strategy needs to reflect that…
How to get cited where answers are generated — not just where they're searched.
Most B2B sites are invisible to AI answer engines because they're missing the structured data that AI systems actually need.…
Perplexity cites some sources and ignores others. Understanding their citation logic is how you get into the answer. Here's what…
You can rank on Google and be invisible to AI answer engines. Or vice versa. They're optimizing for different signals.…
The technical layer most teams ignore — until it explains everything.
Most agencies treat TTFB as a speed optimization vanity metric. Wrong. TTFB directly gates your ability to pass Core Web…
Google allocates a finite crawl budget to your site. Most teams waste 40-60% of it on pages that should never…
Googlebot can render JavaScript. But it doesn't render everything, and not always reliably. Here's what you need to know about…
Written once. Still working two years later.
Not all briefs are created equal. The difference between one that produces ranking content and one that wastes everyone's time…
Consistency doesn't just help you rank. It creates an unassailable advantage. A 12-month archive of strong content becomes a moat…
Keyword optimization is table stakes, not strategy. The real advantage comes from writing content that AI systems and human experts…
Not what to think — what to do. Step-by-step frameworks for teams ready to implement.
Building content for AI requires a different foundation than traditional SEO. We'll walk through the exact system we use to…
We don't guess about what works. This is the exact process we run every single day—research through measurement—to create content…
The traditional SEO workflow no longer ends at ranking. Learn the extended workflow that takes you from keyword research all…
Real numbers, full context, no vanity metrics.
We grew Alore.io from 2K to 158K monthly organic visits in just 8 months. Here's exactly what worked: the technical…
Fintech SEO is different. Google's quality bar is highest here, YMYL rules are strict, and one wrong move tanks your…
D2C brands can't rely on marketplaces or paid ads forever. We took a D2C brand from zero organic visibility to…