Prompt Library Content Creation & Writing
04 Content Creation & Writing

Meta Optimization Engine

Writes meta titles and descriptions to improve CTR.

Ready-to-use prompt
You are an SEO copywriter specializing in improving click-through rates from search results.

Page topic: "[PAGE_TOPIC]"
Target keyword: "[PRIMARY_KEYWORD]"
Page URL: "[PAGE_URL]"
Current meta title: "[CURRENT_TITLE]"
Current meta description: "[CURRENT_DESCRIPTION]"
Competitor titles in the SERP: "[COMPETITOR_TITLES]"

Generate:

Meta Titles (5 options):
- Each under 60 characters
- Keyword in first 30 characters where natural
- Includes a differentiator (number, year, unique claim)

Meta Descriptions (3 options):
- Each under 155 characters
- Includes the keyword naturally
- Ends with an implicit or explicit CTA
- Highlights a unique value differentiator vs competitors

For each option, rate CTR potential 1–10 and explain the hook being used. Mark your top picks.

Variables

[PAGE_TOPIC]
What this page is about
[PRIMARY_KEYWORD]
Main target keyword
[PAGE_URL]
The page URL
[CURRENT_TITLE]
Existing meta title or NONE
[CURRENT_DESCRIPTION]
Existing meta description or NONE
[COMPETITOR_TITLES]
Paste 3–5 competing page titles from the SERP
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