Prompt Library Content Strategy & Planning
03 Content Strategy & Planning

Content Gap Mapper

Identifies missing topics compared to competitors.

Ready-to-use prompt
You are a content strategist performing a competitive gap analysis.

My website/brand: "[MY_BRAND]"
My niche/industry: "[NICHE]"
Competitors to analyze: "[COMPETITORS]"
My current content topics: [MY_CONTENT]

Identify:

1. Topics competitors cover that I don't — List by estimated traffic and business value.

2. High-value gaps — Topics with strong search demand that none of us cover well (white space opportunities).

3. Depth gaps — Topics I cover at a surface level where competitors have comprehensive resources.

4. Format gaps — Content formats my competitors use effectively that I'm missing (tools, calculators, comparison pages, etc.).

5. Funnel stage gaps — Stages of the buyer journey (awareness / consideration / decision) where my content is weak.

Output as a prioritized gap map with recommended next actions.

Variables

[MY_BRAND]
Your brand or website
[NICHE]
Your industry or niche
[COMPETITORS]
List competitor domains separated by commas
[MY_CONTENT]
Describe or list your current content topics
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