Prompt Library Content Optimization & Audits
05 Content Optimization & Audits

Content Refresh Planner

Recommends updates to improve rankings and relevance.

Ready-to-use prompt
Act as an SEO content strategist. Evaluate whether this content needs a refresh and create a detailed update plan.

URL: "[URL]"
Original publish date: "[PUBLISH_DATE]"
Current ranking position: "[CURRENT_POSITION]"
Target keyword: "[KEYWORD]"

[CONTENT]

Provide:

1. Refresh Urgency Score (1–10) — How urgently does this need updating?
2. Decay Diagnosis — Identify exactly why performance may have declined (outdated data, new SERP features, competitor gaps, thin sections)
3. Section-by-Section Audit — For each major section, flag: Keep / Update / Expand / Remove
4. New Sections to Add — Topics or angles that should now be included based on current SERP analysis
5. Quick Wins — Changes that can be made in under 30 minutes for immediate impact
6. Full Rewrite vs. Refresh — Recommend the appropriate scope of work

Include a prioritized checklist for the content editor.

Variables

[URL]
Page URL
[PUBLISH_DATE]
Original publication date
[CURRENT_POSITION]
Current ranking position or UNKNOWN
[KEYWORD]
Target keyword
[CONTENT]
Paste the current content
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