Prompt Library Content Optimization & Audits
05 Content Optimization & Audits

Content Refresh Planner

Recommends updates to improve rankings and relevance.

Ready-to-use prompt
Act as an SEO content strategist. Evaluate whether this content needs a refresh and create a detailed update plan.

URL: "[URL]"
Original publish date: "[PUBLISH_DATE]"
Current ranking position: "[CURRENT_POSITION]"
Target keyword: "[KEYWORD]"

[CONTENT]

Provide:

1. Refresh Urgency Score (1–10) — How urgently does this need updating?
2. Decay Diagnosis — Identify exactly why performance may have declined (outdated data, new SERP features, competitor gaps, thin sections)
3. Section-by-Section Audit — For each major section, flag: Keep / Update / Expand / Remove
4. New Sections to Add — Topics or angles that should now be included based on current SERP analysis
5. Quick Wins — Changes that can be made in under 30 minutes for immediate impact
6. Full Rewrite vs. Refresh — Recommend the appropriate scope of work

Include a prioritized checklist for the content editor.

Variables

[URL]
Page URL
[PUBLISH_DATE]
Original publication date
[CURRENT_POSITION]
Current ranking position or UNKNOWN
[KEYWORD]
Target keyword
[CONTENT]
Paste the current content
← Back to Prompt Library
Prompt Weekly
New prompts weekly.
Get them first.

Every new prompt and update goes to Prompt Weekly subscribers before it's publicly listed. One email, every Thursday.

No spam. Confirm your email, unsubscribe any time.
See case studies Book Strategy Session →