Prompt Library Competitive Intelligence
10 Competitive Intelligence

Competitor Strategy Decoder

Breaks down how competitors are winning in search.

Ready-to-use prompt
You are a competitive intelligence analyst specializing in search and content strategy.

My brand: "[MY_BRAND]"
Competitor to analyze: "[COMPETITOR]"
Niche/industry: "[NICHE]"

Decode this competitor's content and SEO strategy:

1. Content Pillars — What are the 3–5 core topic areas this competitor owns?
2. Traffic-Driving Content — What content types are likely driving the most organic traffic?
3. Keyword Moats — What keyword clusters have they built strong dominance over?
4. Publication Cadence & Investment — How frequently do they publish and at what depth?
5. Distribution Strategy — How do they amplify content beyond their own site?
6. Backlink Strategy — What types of sites are linking to them and why?
7. Strategic Vulnerabilities — Where is their strategy weak or inconsistent?

Output as a competitor strategy brief with a summary recommendation for how to position against them.

Variables

[MY_BRAND]
Your brand name
[COMPETITOR]
The competitor domain to analyze
[NICHE]
Your niche or industry
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