Prompt Library Keyword & Search Intelligence
01 Keyword & Search Intelligence

Demand vs Value Evaluator

Ranks keywords based on traffic potential vs business impact.

Ready-to-use prompt
You are an SEO strategist helping prioritize a keyword list by business impact.

Company/product: "[COMPANY_DESCRIPTION]"
Ideal customer profile: "[ICP]"

Here is my keyword list:
[KEYWORD_LIST]

For each keyword, evaluate and score:

1. Search Demand Score (1–10) — Based on estimated monthly search volume
2. Business Value Score (1–10) — Based on proximity to purchase intent and ICP relevance
3. Combined Opportunity Score — Average of both scores
4. Recommended Action — Create / Optimize existing / Deprioritize

Sort the final list by Combined Opportunity Score (highest first) and include a brief explanation for any keyword scored 8+ or 3 and below.

Variables

[COMPANY_DESCRIPTION]
Brief description of your product or service
[ICP]
Your ideal customer profile
[KEYWORD_LIST]
Paste your list of keywords, one per line
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